As a kid nothing signified that Halloween was truly here like the launch of the McDonald’s Boo Pales. I am guessing the first ones came out around 1986 which carried strong all the way through the 90’s and then something happened. Maybe kids got fat and Burger University did a study and came to the conclusion that tradition and awesomeness was to blame? Whatever the reason, the Boo Pails disappeared for a few years leaving me sad and broken with nowhere to put candy that it can marinate in french fry smell. But luckily for us nostalgia nuts, they brought them back in the mid-2000’s. Happy days were had by all until now, 2013.
What the Hell is this? What does this have to do with Halloween? WHO SOLD THEIR SOUL TO DISNEY AND….GIRL TOY MAKER? You can actually hear the boardroom conversation where McDonald executives laugh evilly as they award contracts to Monster High, Star Wars, Lucas Film Ltd and Angry Birds. This sucks and I hate it.
And that is when I need to remind myself I am in my mid-30’s and what is neat to a six-year-old is probably total dog shit to me. I just hate when companies like these ride on the Halloween wave with no intention of giving a nod to the holiday. Or the people who made them a success.
Well, since I bought two of them I might as well see what they are all about.
Let us start with the girl bucket. (Or boy bucket if they so choose. I wouldn’t but that’s me.) From the Monster High toy line we see Frankie Stein and her diva face performing a hip 1960’s dance with a severed arm. Okay, I guess that is a little Halloween but it’s also clearly a year-round toy line so, I am sorry, it does not count.
Inside the bucket we have the same old Happy Meal that you can get in April; a tiny french fry, burger or chicken nugget, apples and small drink. McDonald’s cuts a corner with the toy but does provide stickers which I am sure all parents will be chiseling off the TV and a link to a phone app where kids can play a game. This will make parents even happier. RABBLE RABBLE RABBLE SARCASM RABBLE RABBLE.
The Angry Bird Star Wars bucket is exactly the same; stickers to be stuck somewhere and phone apps to smudge apple-sticky fingers on mom and dad’s iPhone screen. I don’t feel I need to give a side by side comparison.
The app is the only real Halloween themed part of the pails this year. I guess I am okay with this but McDonald’s really doesn’t hide the fact it’s all about low overhead. It’s as if the entire American society blamed little Fat Fatty Kevin’s obesity on puppet McNuggets dressed in Halloween costumes and demanded McDonald’s be lame and provide fruit.
Oh…wait. They actually did.
Let’s take a look at the app. Maybe there is some soul preserving qualities here.
“Hey kids, this is advertising!”
Noooo shit, McDonald’s. I guess it’s just a little funny to see them state that in such a way. It’s even funnier that they are addressing kids when clearly it’s meant for adults (with no life) who care.
Okay, I feel the spooky vibe they are giving here. It’s very much like an Angry Bird skill where you pull the ball back and try to land it in the cauldron using trajectory and a bit of gentle skill. The hilarity begins when you have to collect vegetables, protein and fruit. Notice how the protein is a fish?
Who does McDonalds think they are? I bought two buckets to write this review and Lord knows I don’t have any self-control so I ate two tiny fries, a hamburger, four chicken nuggets, two sprites and half an apple that I am sure is 40% preserves. Absolutely nothing in this meal is good for me or for my diet (yes, I am on a diet) so to have a game where you need to collect a carrot, a fish and a pear gives me the giggles. Sorry McD’s, you ain’t health no matter what you shove at kids. Sure, deep-fried meat pellets have protein but they also have fat-butt.
In conclusion I will say, I looked forward to what McDonalds was going to bring to the season since August. Not that I feel good about buying kids meals at 11pm and getting the weird eye from the McDonalds employee who HAS ONLY ONE EYE but I feel that a bit of my childhood is alive in Boo Pales and kids of today should experience them without having shit they already enjoy everyday plastered all over it. LET IT BE HALLOWEEN AND UNHEALTHY! IT WON’T KILL ANYONE!
D Minus. Try again next year.